Redsoft

Task:

To make the website design aligned to the style of Cone Forest company new brand

To increase the number of orders from the website

To increase average check of the order

Solution:

  • The website design developed by a British branding agency was adapted for the Russian market. We have developed more than 50 design layouts.

  • UX-scenarios were developed according to specifics of working with eCommerce projects in Russia.

  • The catalog structure has been changed, it helps users to find necessary goods easily.

  • Personal account was developed. It allows to repeat previous orders in one click with a possibility for the company to resale new products.

Result:

  • Due to website renewal conversion of sales from the personal account has increased by 160% (grown 2,6 times).

  • Due to upsell function in personal cabinet the company is increasing sales of new product lines (coffee and accessories).

  • Due to the coherent catalog and comfortable order process clients now make orders on the website by themselves - the load on the company’s managers has been reduced.

Client review:

Redsoft company was working on website development and its integration with the information system in 2018-2019.

Despite the short time and difficulty of the project, all work was executed in the assigned time and the result was high during the whole period of the project. All employees of the company, from the head to end performers showed themselves as professionals in their fields, aimed to reach the result, who knows how to find the optimal solution and always ready to help the client.

Our company is looking forward to furthering cooperation and recommends Redsoft as a trustworthy web-technology partner.

Review author

The head of IT-department

A.R.Aivazyan

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