Online store development Saint-Gobain

Saint-Gobain is an international industrial group, one of the 100 largest industrial companies and one of the 100 most innovative companies in the world. Saint-Gobain operates in 3 sectors: innovative materials, construction products, distribution of building materials.

Task:

To make the process of searching and ordering goods more simple and convenient.

To increase the number / volume of orders from the site.

To increase sales of integrated solutions for interior decoration.

To develop a new design.

Solution:

The catalog was redesigned: sections, filters, large illustrations, information on availability and the ability to add to cart immediately from the catalog was added.
Function of search was added to the site.
A personal account with the possibility to repeat an order.
A landing page for the presentation of integrated solutions was developed.

Design

Result:

The load on company managers has been reduced due to the wide functionality when making an order on the site.
Conversion of orders increased 1.5 times in the first 3 months.
⅓ site visitors registered a personal account in the first 3 months after the launch of the site.