Scarlett is the largest brand of small household appliances in Russia and outside. As a part of the ongoing rebranding the company had the task of updating scarlett.ru website. The website, combining functions of corporate and consumer websites became morally and technically obsolete, moreover, it stopped to match a renewed form style. In the end of 2017 a tender for new website development has been held. The task was to create a modern site as a catalog that represents company positioning (simplicity and comfort in usage) with a clear continuity of corporate identity.
Corporate functions should be saved, no e-commerce. As the result of the tender, we chose Redsoft company, which offer was thoughtfully worked, supplemented by their own original ideas, competitively priced. In addition, we have already had a positive experience of partnership (Redsoft has developed the old website)
We worked together from January to March, 2018. Internal structure and website logic were changed in accordance with positioning; form style was added to the unique website design; a website management system was picked up for comfortable work and support of the catalog up to date; required functionality was developed. Main sections were created, possibilities to create new sections were added because assortment is always changing. Mobile version of the website has been customized. After website development large-scale work on filling the Scarlett catalog (more than 1000 SKU) was carried out.
During the development process we were always receiving ideas about applied work improvement from Redsoft: for example, they suggested an idea to add interactive elements to the product card - it greatly enlivened and decorated the catalog.
Website development Scarlettscarlett.ru
Founded in 1996 the brand of small household appliances now is one of the most demanded in Russia. Products also are widely represented in CIS countries, Baltic countries and Eastern Europe.