Our goal was to create a site that would fully reflect the uniqueness, prestige and quality of the brand. One special goal was to make a bright and stylish presentation of the catalog of goods because tires are goods which quite hard to imagine in a way to buy it immediately.


  • Gray-black site with bright red color accents. With this color solution, we made the site looking sportive and stylish

  • Catalog of goods was presented as a list with pictures so users can look at many models at once, see key differences and memorize the brand. Photos of goods were also stylized - they are contrast and bright, and metal elements add richer look both for the product and for the website


  • The website is completely adaptive and responsive to any screens

  • Change of goods in the catalog is not just a standard page transition - it is animated: new tires roll onto the screen

  • Comfortable filtration by type of tires in the catalog and the possibility of a precise selection of tires on different criteria

  • Page of every model shows by a background photo weather and road conditions for which this type of tires suits in the best way. Stylized icons show the best advantages

  • Opportunity to find the most suitable dealer in Russia

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