To develop a web-showcase of the management company products

To make the process of buying products usable, easy and fast for clients

To integrate website and customer account into a unified sales solution

To increase sales conversion in a personal account

To gather statistics of advertising channels from the first touch till the end of cooperation

To develop a system to publish reports for the Regulator (with protection from errors)


  • Development of the website on 1C-Bitrix integrated with the management company’s back office

  • Adaptive design for mobile devices

  • Log controlling system based on blockchain technology ChainControl

  • Usage of PageControl - a system that controls changes in pages’ code

  • Integration of requests from the website to CRM


  • 2 times reduction in product selection time comparing to the previous version of the site

  • End-to-end funnel calculation for the website and personal account

  • Improvement of customer service

  • Reduction of critical errors in reports for the Regulator to 0 (comparing to more than 100 cases for the previous version of the website)

Client review:

We thank Redsoft company and Alexey personally for the curation of the project, quick feedback and excellent results. The company conducted an analysis of the old version of the website and looked through competitors’ websites. Redsoft gave us a report on the behavior and activity of clients of our website, suggested and explained possible options for improvement of the performance of the website.

Redsoft has made adaptive design - we have already started to receive positive feedback from our clients, it has become more comfortable to use the website via tablets and smartphones. Moreover, the company developed a usable personal account - it is an additional advantage both for us and our clients. It has become easier for investors to control resources and track financial results.

Clients and managers have appreciated new interactive elements such as «live» graphics, personal portfolio constructor and profitability calculators - it has become much easier to perceive difficult information.

Kesoyan Karen

Director of Marketing and retail business Member of the Management Board

Kesoyan Karen

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