Redsoft

Task:

To develop the brand concept

To develop the development strategy

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Solution:

  • We studied the distribution of the company's income by types and brands of goods. Together with the management, we set specific goals for the site and developed performance indicators.

  • We studied the demography of site visitors, their interests. We analyzed the advertising and business strategies of competitors, selected several effective development strategies.

  • We focused the brand on sports, not aggression, on the manufacturers of goods and their history, thereby strengthening the position of the store itself.

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