Redsoft

Task:

To improve website usability

To change site structure and key pages

To improve conversion rate

To adapt the website for different devices

To renew visual style

Solution:

  • Site audit and analysis of user behavior

  • New functionality has been developed and implemented: user registration on the site, a personal account, the cart to make orders

  • Product card has been redesigned for faster and easier ordering

  • A user path to products catalog has been simplified and shortened

  • The structure of key pages has been redesigned: main page, catalog, career and vacancies, news

  • Visual style elements have been updated

Result:

  • 9% of site visitors registered a personal account in the first month

  • The conversion of product views to orders increased by 14%

  • New site users spend more time on the site and view more pages

  • The time spent by the manager on placing an order has been reduced due to the ability to send an order online

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