Online sporting goods store is a complex system with several groups of target audiences : professional athletes, managers ensure sports teams and Amateur athletes. This imposes constraints on the filter system catalog ordering and many more. The site should be as convenient as possible, but to provide the maximum information. We used faceted navigation for easy access to goods. In addition, we have abandoned the old website platform (Drupal 7) in favor of more technological Spree on RubyOnRails, which greatly increased the speed of the site helped to set up the effective import of data from all providers.