Redsoft

Task:

To design a new interface for the website that meets the company image

To change a section «Disclosure» and make it more convenient for users

To tell about the advantages and benefits of closed-end mutual investment funds for the target audience - business owners and wealthy clients

To increase the conversion of site visits to requests

Solution:

  • Large blocks, headlines and light shades are used to create a sense of reliability and stability

  • The animation was added to the website

  • The website structure was rebuilt, now users find information easier

  • Every page of the product tells about conditions and provides users with full financial reporting

  • The feedback form was added to each page to shorten the user path to request

  • A new section «Business cases» with 10 most demanded cases about work with closed-end mutual funds was added. It helps interested investors to choose the most suitable closed-end mutual fund

Result:

  • Access to fund information in 3 clicks

  • Placement of a feedback form and questionnaire on all pages has led to 200% conversion increase

  • Due to clear and logical placement of information about every fund the managers’ load has been reduced: clients are able to find necessary information by themselves

Client review:

We started our cooperation with Redsoft in December 2017.

We needed 3 completely different websites - objectives, character, content was unique for every one of them. Besides development, it was necessary to provide websites with full technical and content support. And, of course, one of the main requirements was to comply with all information security and site security requirements.

Redsoft offered the most interesting offer regarding a complex solution for our goals. All three projects have been performed on a high professional level and in full accordance with the agreements.

Complex and unusual solutions, both in technology and design were implemented, for example, animation design, expanded functionality of the administrative panel and the platform that was developed exclusively for us.

I would like to mark high efficiency and flexible approach to clients’ needs. The company has proved that they do possess a high level of professionalism during the development as well as during the website support.

Kesoyan Karen

Marketing director of BСS Capital

Kesoyan Karen

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