Task
Management Company UralSib needed a change of contractor accompanying website. This site platform could be supported only by the contractor (CMS developer) Redsoft offered to change the content management system to 1C-Bitrix, to update design and create an opportunity to sell open-end funds online.
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The old site’s problems:
  • Outdated design;
  • Unstable site’s work;
  • Complicated structure of the site;
  • Duplicated pages and blank pages.
Solutions:
  • Modern site with parallax effects;
  • Migration to 1C-Bitrix from other CMS;
  • Special sections for each customer’s group;
  • Three-leveled system to prevent critical information posting failure.
The Solution
Modern site with parallax effects and adaptive layout was developed on 1C-Bitrix platform. Key segments of the company's customers easily navigate in the company’s services since we have made ​​a section with a personal offer for each customer’s group. We have developed a three-leveled system to prevent critical information posting failure. This is extremely important for a financial institution because of the risk of sanctions by the regulator and a direct impact to online sales.
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Modern site with parallax effects and adaptive layout was developed on 1C-Bitrix platform. Key segments of the company's customers easily navigate in the company’s services since we have made ​​a section with a personal offer for each customer’s group. We have developed a three-leveled system to prevent critical information posting failure. This is extremely important for a financial institution because of the risk of sanctions by the regulator and a direct impact to online sales.
Pages:
Responsive website design
According to a web analytics uralsib-am.ru site’s audience often use mobile devices to work with the site. Therefore, we have developed an adaptive design that works correctly on all devices. Drop-down menu of the site, that was originally made ​​just for mobile devices, was so comfortable that it was implemented to the design on a wide screen.
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Interactive yield charts

The investments in open-end funds should be based on the analytics. But use of analysis depends on the ease of use of the data. We have developed a user-friendly charts tool based on Google API Line Chart, which allows us to plot open-end funds charts and UralSib financial indexes. Also that charts can be compared to the real investment opportunities in the desired time period.

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Interface elements
During the work on the project design was developed and rendered graphics interface system, described the mechanism of their functioning, created brand new OEF’s icons, and also design content styles, tables and lists for each type of page.
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The results of project’s running
+230%
Traffic from search engines
and social networks
+85%
Involvement of customers
into the Internet-client
+120%
New customers registrations
on mobile devices

Project Management – Alexey Shishkin
Planning and design: Svetlana Shelaeva, Christina Tatsenko, Irina Khimchenko, Lisa Votokina
Technology: Dmitry Smirnov, Artem Tereshkov, Valery Anisimova

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