TASK

The Excursio Project is a unique service booking tours around the world, qualitatively different from all it’s predecessors in the Russian market. We have developed and implemented the concept of the brand and the site itself, made a business model understandable to customers.

EXCURSIO

RESEARCH AND CONCEPT
ANALYSIS OF BUSINESS PROCESSES AND REQUIREMENTS GATHERING
ANALYSIS OF BUSINESS PROCESSES AND REQUIREMENTS GATHERING
We held several meetings with the CEO and clarified the business model of the project. We put in front of the site specific achievable goals.
ANALYSIS OF TARGET AUDIENCE
ANALYSIS OF TARGET AUDIENCE
We studied competitors audience, visitors demographics and their interests. After we analysed already developed the industry's advertising and business strategies, we selected a number of effective lines of development.
PROJECT CONCEPT
PROJECT CONCEPT
We built project concept around names of cities and attractions, as well as other attractive elements of services. The main rule is the services terms transparency.
PROJECT CONCEPT

We built project concept around names of cities and attractions, as well as other attractive elements of services. The main rule is the services terms transparency.

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Project Manager – Eugene Podolsky
Designer: Artem Volodin, Andrey Surikov
Designer: Andrey Surikov
Technology: Alexey Martynov, Ilya Shestakov

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